Updated: Jul 10, 2020
You may see a Facebook post with a lot of hash tags and wonder, "Should you use hash tags on Facebook? Often, if you see 30 hash tags, it is an Instgram post that has been shared to a Business Facebook page.
Update 7.10.2020: Facebook is starting to push the use of hashtags in posts to INCREASE YOUR ORGANIC REACH.
According to Facebook, here is how and when you should use hashtags:
Hashtags turn topics and phrases into clickable links in your posts on your personal timeline or Page. This helps people find posts about topics they’re interested in. To make a hashtag, write # (the number sign) along with a topic or phrase and add it to your post. For example:
I just saw the cutest puppy! #dogs.
When you click a hashtag, you’ll see a feed of posts that include that hashtag. You may also see some related hashtags at the top of the page.
Please keep in mind:
A hashtag must be written as a single word, without any spaces.
You can include numbers in a hashtag, but punctuation and special characters (like $ and %) won't work.
You can search for a hashtag using the search bar at the top of any page.
You'll only see posts that were shared with you.
At Do It Yourself Social Media, we find using a hash tag for an event like #MorristownDamDays will work to help you see all the posts related to the tag. Plus, you can use the hash tag in your marketing materials to encourage people to post and use the tag.
Here is a resource: https://hashtagify.me